Would Connect Consumers Using Apple Pay to its MORE. Loyalty and Payroll Deduct Platform at 300,000 Machines Nationwide
Technology To Be Demonstrated at
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Self serve retail brings loyalty to Apple Pay (Photo: Business Wire)
Integrating the MORE. loyalty program with Apple Pay would allow operators in the unattended market to give consumers a nearly frictionless loyalty and payment experience. Rather than going through a cumbersome process to swipe a physical card or pay with cash, consumers paying with Apple Pay at participating ePort merchant locations would simply hold their iPhone or Apple Watch to the contactless reader to pay, earn and redeem loyalty points with a single motion if they are already participating in USAT's MORE. program. If they are not yet participating in MORE., they will have the opportunity to instantly enroll and have the digital loyalty card added right to Apple Pay. The experience from start to finish is much more efficient for both operators and consumers.
"Consumers are getting more accustomed to paying with their phones, and
with all of the digital noise coming at consumers 24/7, loyalty and
rewards programs that easily integrate into popular payment methods like
Apple Pay are a win/win," said
Security and privacy is at the core of Apple Pay. When a consumer uses a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the consumer's device. Each transaction is authorized with a one-time unique dynamic security code.
In connection with the integration of the MORE. Loyalty program with Apple Pay, USAT is collaborating with Urban Airship, a mobile growth company, to bring enhanced consumer marketing solutions to the mobile wallet demo of the MORE Loyalty program, via Urban Airship Reach, a simple but powerful platform that creates virtual cards for and manages the loyalty program user experience design (UX), promotions, point balances, etc. The work USAT is doing on the Apple Pay integration also makes registration to USAT's MORE. program easier than ever before. Any consumer that presents an iPhone or Apple Watch at a participating merchant location will receive an electronic prompt to join USAT's MORE. program. Consumers that opt in can then add a MORE. loyalty card right to Apple Wallet and immediately begin reaping benefits every time they use Apple Pay at a participating machine, as the loyalty information will be automatically shared with the transaction.
MORE. was originally designed to provide USAT merchant customers the ability to offer custom rewards and discount offers for products purchased at its ePort-enabled locations. We believe that many unattended operations have successfully leveraged the program to drive loyalty, encourage repeat business and help our customers gain a greater understanding of consumers' purchasing preferences to better meet consumer needs. In recent years, USAT expanded its MORE. program to offer rewards to consumers who register their preferred credit card with MORE. and to companies interested in offering a payroll deduct program to their population. By integrating with Apple Pay, USAT continues to evolve the MORE. loyalty program, making it more relevant to its customers and easier for them to present their loyalty information.
For more information on Apple Pay, visit: www.apple.com/apple-pay.
For more information on the MORE. program, visit: https://www.usatech.com/products-services/value-added-services/loyalty-and-prepaid
For more information on Urban Airship Reach, visit: https://www.urbanairship.com/products/mobile-wallet-marketing
Sales and Partnership Inquiries:
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: All statements other than statements of historical fact included in this release, including without limitation the business strategy and the plans and objectives of USAT's management for future operations, are forward-looking statements. When used in this release, words such as "anticipate", "believe", "estimate", "expect", "intend", and similar expressions, as they relate to USAT or its management, identify forward looking statements. Such forward-looking statements are based on the beliefs of USAT's management, as well as assumptions made by and information currently available to USAT's management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including but not limited to, the ability of USAT to predict future market conditions and consumer behavior; the ability of USAT to work with its collaborators to achieve a technologically sound and secure integration of the MORE. Loyalty program with Apple Pay within the anticipated timeframe; the possibility that all of the expected benefits and efficiencies from integrating the MORE. loyalty program with Apple Pay will not be realized by all vending operators and on all vending machines or within the expected time period; the extent to which the MORE. loyalty program has driven loyalty or encouraged repeat business for customers; and the ability of USAT to operate without infringing or violating the intellectual property rights of others. Readers are cautioned not to place undue reliance on these forward-looking statements. Any forward-looking statement made by us in this release speaks only as of the date of this release. Unless required by law, USAT does not undertake to release publicly any revisions to these forward-looking statements to reflect future events or circumstances or to reflect the occurrence of unanticipated events.
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